Blog articles to give insider information on all things WordPress and digital marketing.

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Stop Overthinking Your Website Design

Does it seem like success is given to the free spirits, and everything they touch turns to gold with ease and grace while you struggle with too many ideas and too much information? We’re all stuck in a comparison economy where we are consistently looking at the competition, thought leaders,...
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Do You Need To Update Your Website?

Do you update your website regularly? I don’t mean adding a post or a page but making changes to ensure your site truly reflects who you are and your business goals. Technology is evolving every day. So is the Internet. Web design has to adapt to these changing standards or be...
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Website Clutter: Clean Up The Chaos On Your Website

Website clutter is real and can affect how your visitors interact (or not) with your website. I have a friend who operates in what she calls organized chaos, and it’s amazing what she gets done in a day. When a lot is going on around me (repetitive loud noises, fast-moving...
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Prep Your Website and Make it Ready for Growth

Summer is almost officially over, the kiddos are back to school, and we will soon be bombarded with Christmas shopping specials and promotions. All this means a new year is right around the corner (at least in terms of business months). The beginning of a new year also brings lots...
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Hackproof Your WordPress Website: 3 Steps To Make It Happen

Malicious hackers are always looking for ways into your WordPress site by exploiting vulnerabilities. Having your website hacked is a concern for all WordPress users and online business owners. Keep reading to see what you can do to help hackproof your WordPress website and steps you can take if you...
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Why You Need To Post as Author and Not Admin

Do you know why all of your pages and posts should be under your Author account? Because if someone gets ahold of the credentials for this account the damage will be minimal and certainly way less than using an admin account. The best use to publish content on your site...
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Beginners Guide To Designing A WordPress Website

Sometimes, the budget doesn't permit you to hire a designer to create your WordPress website, or maybe you want to know what's involved before getting started. Armed with the right information, you can have the know-how to be an asset to your designer or get you on your merry way...
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WordPress SEO Plugins – Tools for Optimization

WordPress is already an SEO friendly framework, and you certainly don't need a plugin to rank in the search engines with the creation of good and useful content. But like any tool in the toolbox, an SEO plugin sure will help you to make sure you've hit all the parts...
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Blog Writing Is Like Walking On Stilts

That dreaded time is here... Time to write the next blog post. Do you feel the same when you know it's time to get about writing your blog articles? As I continue to reevaluate my business and marketing practices, the one thing I keep coming back to is content creation....
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User Experience Should Be Step One of Your Design Process

Let's start with the obvious and something others are not telling you, your website is not about you - it's about your user, and that's why user experience should be top of the planning checklist. Your website is the chance to show off what you're all about, including the solutions...
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Improving Your Sales Page, The More You Know

Before we talk about improving your sales page let's talk about the difference between home pages, landing pages, and sales pages. Each has a function and a purpose which are different in small ways. Your homepage has a primary object to inspire visitors to get to know and trust you...
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Inherited Website: Taking Back Control

It's always a great day when I partner with new clients and make WordPress sites great again. Getting an inherited website usually means that the last partnership did not work with the client. And so to start the relationship right, we need to set expectations, so neither of us feels...
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