Maximize Credibility: Setup Your Business Email Right

Maximize Credibility: Setup Your Business Email Right

Imagine Sarah, a creative business owner who is launching her first shop. For months and months, she planned every detail and worked on getting her website live to sell her amazing products. She planned to reach out to bloggers she had followed for quite some time. She hoped that they…

Scrolls and Scanners: Effective Techniques for Writing for the Web

Scrolls and Scanners: Effective Techniques for Writing for the Web

Picture this: Scrolling through the web, you’re sipping your morning coffee when a catchy headline grabs your attention. Do you read every single word in the article? Probably not. You, like most people, are a scanner—skimming the page for the best parts trying to figure out if you want to…