Scrolls and Scanners: Effective Techniques for Writing for the Web

Scrolls and Scanners: Effective Techniques for Writing for the Web

Picture this: Scrolling through the web, you’re sipping your morning coffee when a catchy headline grabs your attention. Do you read every single word in the article? Probably not. You, like most people, are a scanner—skimming the page for the best parts trying to figure out if you want to…

Building the Sales Funnel Bridge: Connect with your Customers
|

Building the Sales Funnel Bridge: Connect with your Customers

Have you ever been to Pittsburgh? The city of bridges. Our bridges bring people together, making it easier to get to all sections of the city—the connection to each other. Now think about your business and how your marketing funnel is the bridge between you and your customers. The roads…