Uncover the secrets of web marketing at site success. From leveraging your website as the powerhouse of your marketing strategy to driving organic business growth and improving sales pages, our articles offer comprehensive insights. Explore engaging social media campaigns, immersive email newsletters, traffic optimization, and more. Enhance your marketing efforts and connect with your audience through our expert advice.
Have you ever embarked on creating your WordPress website with a particular person in mind? I’m not referring to you but rather your ideal client. The primary goal of your website should be to connect with and appeal to those seeking the solutions you offer. Reflecting on my early days…
Have you ever seen a cake so pretty that you hesitate to eat it? But when you do, it’s not as tasty as it looks. This happens with websites, too. They look great but don’t deliver on content. Many small business owners face this with their websites. They look fantastic,…
Web design and development have changed significantly with time. In the past, creating a website required proficiency in HTML and CSS. However, the emergence of WordPress and no-code options, particularly its Gutenberg editor, has simplified this process. Unlike in the old days, you can make changes effortlessly through your WordPress…
Creating a WordPress website is getting easier and easier with the popularity of page builders, drag-and-drop options, and the Gutenberg block editor. But that doesn’t mean you buy a theme, set up WordPress, add your content, and you’re done. There are still important planning steps to take first. Are you…
Imagine you own a local coffee shop. If someone walks in and asks for a “black coffee,” you wouldn’t hand them a latte, would you? The same principle applies online. Understanding user intent is like the local coffee shop barista who knows exactly what their customer wants. The key is…
Your website is often the first impression potential customers have of your business. An outdated, poorly designed, or broken website can drive customers away and hurt your brand. Your website needs to evolve as your business grows and changes. Here are four signs it may be time to redo your…
In the realm of small business entrepreneurship, marketing strategies abound. From engaging social media campaigns to immersive email newsletters, your efforts to connect with your audience and garner leads are commendable. However, have you allocated sufficient focus toward your website? Often, the significance of website marketing is underestimated and eclipsed…
Have you ever been to Pittsburgh? The city of bridges. Our bridges bring people together, making it easier to get to all sections of the city—the connection to each other. Now think about your business and how your marketing funnel is the bridge between you and your customers. The roads…
Organic marketing for your small business is a lot like growing a garden. It’s all about patience and the right amount of attention to seeing results. Imagine you’re the garden of your online presence, planting seeds, watching them grow, and enjoying the fruits of your labor. So, what do you…
Are you concerned that your website isn’t getting as much traffic as you would like, and you’re not sure how to fix that? Consistent traffic is one of the reasons that we build a website because if you’re not getting visitors, then it’s not doing its job. But instead of…
Do you have a lot of content for your blog or website that seems stale and outdated? Now may be the time to freshen that content up rather than create a new version of the topic. Often, we forget that the best way to create relevant content is to freshen…
That dreaded time is here… Time to write the next blog post. Do you feel the same when you know it’s time to get about writing your blog articles? As I continue to reevaluate my business and marketing practices, the one thing I keep coming back to is content creation….
Before we talk about improving your sales page let’s talk about the difference between home pages, landing pages, and sales pages. Each has a function and a purpose which are different in small ways. Your homepage has a primary object to inspire visitors to get to know and trust you…