corner bookstore inviting customers to come in and buy, trustworthy location.

Turn Your Website into a Customer Magnet.

Stop guessing what your visitors want. Simple strategies to uncover hidden problems and boost conversions.

Imagine this: you’ve poured your heart and soul into opening a beautiful corner bookstore. The shelves are stocked with the latest best sellers, fresh coffee is in the air, and comfy chairs invite visitors to stay a while. But even with all the foot traffic, sales just aren’t happening. What’s going on?

Emily, an online creator, faced a similar problem. Her website was beautifully designed with all the elements that could catch an eye, but visitors weren’t clicking ‘buy.’

The problem wasn’t her products – it was the website. The mobile version was a pain; customers couldn’t find answers, and the pages loaded slowly. By fixing those issues, Emily was able to turn things around because, sometimes, a few smart changes can make a difference.

The Secret to a Successful Website

Is your website bringing in customers and making your sales? If the answer is no, that’s a sign it’s time to take a closer look. Here’s what matters most:

1. User Experience (UX): Make it Easy and Enjoyable

Your website isn’t just about looking good; it needs to be easy to find engaging informaation. Think about the people you want to reach:

  • Navigation: Can visitors easily find what they want? Your website should be like a super-organized store, not a confusing maze.
  • Mobile-Friendly: This is a MUST. More people browse on their phones than on computers. If your site looks weird on mobile, you’ve lost the sale.
  • Speed Matters: Don’t make people wait! A slow website is a sure way to drive customers away. It’s a proven fact.
  • Helpful Content: Are you solving problems and answering questions for your visitors? That’s what turns them into customers.

2. SEO: Help People Find You

You’re competing against many people, so speaking the same language as your potential customers is important.

  • Keywords: What words are people typing into search engines when looking for what you offer? Use those words naturally throughout your site. Think about the words they use and the questions they type.
  • Titles and Descriptions: This is your first impression on Google! Titles and descriptions are what is returned in the results. Make it clear what your page is about and why someone should click.

3. Analytics: The Numbers Tell the Story

Numbers don’t lie, and data provides those numbers! Tools like Google Analytics show you:

  • Where Traffic Comes From: Are people finding you through search, social media, etc.? What devices are they using to find you?
  • What People Do: Which pages are popular? How long do people stay? Are they staying on one page or moving through your website to reach their main goal—finding answers?
  • Conversions: Are people buying, signing up, or doing whatever you want? It’s one thing for them to come to your website, but it’s another to have them take action.

4. Listen and Learn

Your website exists to serve your customers, so their opinions matter most. Gathering their feedback is the fastest way to pinpoint what’s working and what needs a fresh look. Here are some ways to tune in:

  • User Testing: See It Through Their Eyes: Observe real people using your website. Watching them navigate can give you a clear direction on their needs.
  • Post-Purchase Surveys: Understand what worked (or didn’t) in their buying journey, revealing friction points to address.
  • Exit Surveys: Pop-up surveys on your website can ask specific questions about your customers’ experiences, such as “Were you able to find what you were looking for?”

Should You Start Over?

You might be tempted to start from scratch if your website is not working. But not so fast! A few targeted changes can often make a huge difference.

Remember, a successful website isn’t about being flashy but solving problems for your ideal customers. So, before you hit the reset button, look honestly at where you can improve and make those changes. You might be surprised at the results!

Need help determining whether to start over or take small steps to improve? A Website Breakthrough Session may be the piece that helps you move forward.