In a world where attention spans are shrinking and competition fierce, capturing your audience’s interest isn’t just important—it’s essential. But how do you cut through the noise and make your website truly engaging? Engaging your audience is critical for the continued success of any website. Engage helps you keep visitors…
Stop guessing what your visitors want. Simple strategies to uncover hidden problems and boost conversions. Imagine this: you’ve poured your heart and soul into opening a beautiful corner bookstore. The shelves are stocked with the latest best sellers, fresh coffee is in the air, and comfy chairs invite visitors to…
Is building your website like watching your favorite band prepare for their blockbuster tour? Creating the balance of website performance and optimization might feel like setting up for concert night by setting up the stage, tuning the guitars, and rehearsing for the best show possible. It’s not only about the…
Let’s talk about homepages and GPS. You might wonder what these two things have in common, but hang with me for a minute; I’ll get to the point. As a digital vagabond, I rely on my GPS guide Sarah to help get me from point A to point B in…
You’ve just finished building your website and can’t wait to show it to everyone. The design is cool, the content is interesting, and you think it will attract your target audience. But have you thought about how your site might work for someone with a visual, hearing, or motor disability?…
What if you knew exactly what to work on when designing or working on your website? Like the ultimate insider tips to creating something amazing? We all know that speed and functionality are key to a website that works, but site owners often focus on the numbers or letter grades,…
Speed is definitely a big factor in website performance but a great user experience to a key factor. You want to keep your site running lean and mean. When it’s time to optimize your WordPress site,, some apps and plugins come in handy to make the job easier. I’m sharing my…
Did you know that search engines value usability as part of their ranking criteria? Websites take a lot of planning to be useful and engaging to the traffic and visitors that come to your website. I can’t stress the importance enough for usability factors to be made or broken for…
Does it seem like success is given to the free spirits, and everything they touch turns to gold with ease and grace while you struggle with too many ideas and too much information? We’re all stuck in a comparison economy where we are consistently looking at the competition, thought leaders,…
Let’s start with the obvious and something others are not telling you, your website is not about you – it’s about your user, and that’s why user experience should be top of the planning checklist. Your website is the chance to show off what you’re all about, including the solutions…
404 errors happen on every website but are they really that bad? In this article, we talk about 404s, redirects and when and how to use them.