Imagine you own a local coffee shop. If someone walks in and asks for a “black coffee,” you wouldn’t hand them a latte, would you? The same principle applies online. Understanding user intent is like the local coffee shop barista who knows exactly what their customer wants. The key is…
Is building your website like watching your favorite band prepare for their blockbuster tour? Creating the balance of website performance and optimization might feel like setting up for concert night by setting up the stage, tuning the guitars, and rehearsing for the best show possible. It’s not only about the…
You’ve just finished building your website and can’t wait to show it to everyone. The design is cool, the content is interesting, and you think it will attract your target audience. But have you thought about how your site might work for someone with a visual, hearing, or motor disability?…
SSL stands for secure sockets layer. If you run a small business, you might be familiar with the term SSL certificate but unsure what it does. What is it, and how can it help your website? In this blog post, we’ll explain an SSL certificate and why it’s important to have…
Categories and tags are part of the blogging process, each with different purposes. You need to assign at least one category, but not tags if you don’t want to. When you start blogging, you must decide on a few categories that fit your writing. Having a guide to help find…
Speed is definitely a big factor in website performance but a great user experience to a key factor. You want to keep your site running lean and mean. When it’s time to optimize your WordPress site,, some apps and plugins come in handy to make the job easier. I’m sharing my…
Every website has its own unique challenges and pitfalls, and that’s okay. The trick is to identify what you can easily do to keep it up and running…..
Do you have a lot of content for your blog or website that seems stale and outdated? Now may be the time to freshen that content up rather than create a new version of the topic. Often, we forget that the best way to create relevant content is to freshen…
Do you update your website regularly? I don’t mean adding a post or a page but making changes to ensure your site truly reflects who you are and your business goals. Technology is evolving every day. So is the Internet. Web design has to adapt to these changing standards or be…
Let’s start with the obvious and something others are not telling you, your website is not about you – it’s about your user, and that’s why user experience should be top of the planning checklist. Your website is the chance to show off what you’re all about, including the solutions…
Before we talk about improving your sales page let’s talk about the difference between home pages, landing pages, and sales pages. Each has a function and a purpose which are different in small ways. Your homepage has a primary object to inspire visitors to get to know and trust you…
404 errors happen on every website but are they really that bad? In this article, we talk about 404s, redirects and when and how to use them.