Imagine you own a local coffee shop. If someone walks in and asks for a “black coffee,” you wouldn’t hand them a latte, would you? The same principle applies online. Understanding user intent is like the local coffee shop barista who knows exactly what their customer wants. The key is…
Have you ever been to Pittsburgh? The city of bridges. Our bridges bring people together, making it easier to get to all sections of the city—the connection to each other. Now think about your business and how your marketing funnel is the bridge between you and your customers. The roads…
Some people think design is the most important for creating a new website. But I’m a big believer that content-first is key. Don’t get me wrong; it’s essential to have a well-designed website that is easy to use. Yet, content is the most essential factor in attracting customers. People will…