Some people think that design is the most important for creating a new website. But I’m a big believer that content-first is key. Don’t get me wrong, it’s essential to have a well-designed website that is easy to use. Yet, content is the most essential factor in attracting customers. People will keep coming back if…
What if you knew exactly what to work on when designing or working on your website. Like the ultimate insiders’ tips to creating something amazing? We all know that speed and functionality are key to a website that works, but site owners often focus on the numbers or letter grades or performance instead of what…
Are you concerned that your website isn’t getting as much traffic as you would like and you’re not sure how to fix that? Consistent traffic is one of the reasons that we build a website because if you’re not getting visitors then it’s not doing its job. But instead of worrying about quantity, let’s also…
Does it seem like success is given to the free spirits, and everything they touch turns to gold with ease and grace while you struggle with too many ideas and too much information? We’re all stuck in a comparison economy where we are consistently looking at the competition, thought leaders, gurus, and more. This leads…
Website clutter is real and can affect how your visitors interact (or not) with your website. I have a friend who operates in what she calls organized chaos, and it’s amazing what she gets done in a day. When a lot is going on around me (repetitive loud noises, fast-moving things, and clutter, oh the…
That dreaded time is here… Time to write the next blog post. Do you feel the same when you know it’s time to get about writing your blog articles? As I continue to reevaluate my business and marketing practices, the one thing I keep coming back to is content creation. Or, in my case, lack…
Let’s start with the obvious and something others are not telling you, your website is not about you – it’s about your user, and that’s why user experience should be top of the planning checklist. Your website is the chance to show off what you’re all about, including the solutions that your visitor went to…
Before we talk about improving your sales page let’s talk about the difference between home pages, landing pages, and sales pages. Each has a function and a purpose which are different in small ways. Your homepage has a primary object to inspire visitors to get to know and trust you by inspiring you to go…
